Write Like It’s a Product
Posted on 14. Dec, 2009 by User Submission in Writing
Consider your writing a product and as with any product, if you want to sell it, you have to know it. Be able to describe it in a few words (high concept), in 2-3 sentences (elevator speech) and in 1-2 paragraphs (back cover blurb). Write this very brief description on the back of your business cards.
This post was submitted by Joyce.
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