Marketing Tips
Get Involved in an Online Community
Posted on 18. Jan, 2010 by Jeremy Reis.
If you are an author, consultant, or expert, become involved with an online Internet community in your area of expertise. Helping out others is a wonderful way to build your own platform and demonstrate your expertise – plus, its good to give back to others. Becoming involved in your virtual community is also one of [...]
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Trim Your Ad Size
Posted on 11. Dec, 2009 by Jeremy Reis.
If you’re looking to stretch dollars in your next marketing campaign, try reducing the size of the ads you purchase. You will be able to run more ads for the same money and you may find that different sized ads produce better results!
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Joint Promotions
Posted on 11. Dec, 2009 by Jeremy Reis.
One tip for small businesses looking to stretch their marketing dollars: find some non-competing businesses with the same target market to run joint promotions with. Offer to publicize their small business offerings to your customers if they promote your offerings. For example, if you bake wedding cakes, offer to work with a wedding photographer to [...]
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Do Not Spam Your Customers
Posted on 11. Dec, 2009 by Jeremy Reis.
It is so hard to avoid the temptation. You have a big email list at your disposal. It’s so easy to create a newsletter and click ‘send’ to the entire list. It’s so easy to send multiple times if you convince yourself your customers signed up because they’re interested in your offers. “If I send [...]
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Create a One Page Marketing Plan
Posted on 07. Dec, 2009 by Jeremy Reis.
A one-page marketing plan will help you understand the marketing challenges and potential for each product or service you create. A one page marketing plan should be created for every product or service you launch, allowing you to quickly see price, promotion, place, and product in a one page format. Jerm.com has more information and [...]
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Move Your Receptionist Into Marketing
Posted on 07. Dec, 2009 by Jeremy Reis.
Many companies have their receptionist report to facilities or administration. This is a huge mistake as your receptionist is often the first person your visitors talk to you, the first person a customer may speak to on the phone, or the person someone might reach when they are in need of help. Your receptionist can [...]
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Prospecting Through Free Lunches
Posted on 06. Dec, 2009 by Jeremy Reis.
Build your email list by sponsoring a business card bowl drop at a local restaurant for a free meal. This works with all sorts of sales professions from realty to IT recruiting. Many restaurants will do this for free if you promise the free meal will be purchased at their establishment. Select a restaurant in [...]