Million Tips » Email Marketing http://milliontips.com Business, Marketing, and Management Tips Wed, 02 Jun 2010 15:42:57 +0000 en hourly 1 http://wordpress.org/?v=3.0 Do Not Spam Your Customers http://milliontips.com/2009/12/tip-53-do-not-spam-your-customers/ http://milliontips.com/2009/12/tip-53-do-not-spam-your-customers/#comments Fri, 11 Dec 2009 23:21:17 +0000 Jeremy Reis http://milliontips.com/?p=395 It is so hard to avoid the temptation. You have a big email list at your disposal. It’s so easy to create a newsletter and click ‘send’ to the entire list. It’s so easy to send multiple times if you convince yourself your customers signed up because they’re interested in your offers. “If I send this coupon or offer out, resend to those that didn’t open, then resend again to those that didn’t click, they won’t mind. They want to get email from us, why else would they have signed up?”

Resist the temptation this holiday season. Don’t do multiple sends of the same message. Don’t run an A/B test then send out the winner and the loser. Follow best practice and respect your users, your customers. The short term gain does not outweigh the long term pain this strategy will cause.

]]> http://milliontips.com/2009/12/tip-53-do-not-spam-your-customers/feed/ 0 Prospecting Through Free Lunches http://milliontips.com/2009/12/tip-4-prospecting-through-free-lunches/ http://milliontips.com/2009/12/tip-4-prospecting-through-free-lunches/#comments Sun, 06 Dec 2009 23:31:20 +0000 Jeremy Reis http://milliontips.that2.com/?p=24 Build your email list by sponsoring a business card bowl drop at a local restaurant for a free meal. This works with all sorts of sales professions from realty to IT recruiting. Many restaurants will do this for free if you promise the free meal will be purchased at their establishment.

Select a restaurant in your target area or which your target market frequents (e.g. IT professionals frequently eat at BW3s – the wings joint.)

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