Million Tips » Marketing

Get Involved in an Online Community

Jeremy Reis — Mon, 18 Jan 2010 16:48:43 +0000

If you are an author, consultant, or expert, become involved with an online Internet community in your area of expertise. Helping out others is a wonderful way to build your own platform and demonstrate your expertise – plus, its good to give back to others. Becoming involved in your virtual community is also one of the foundations if you want to hold a live event promoting yourself, your business, or your book.

Trim Your Ad Size

Jeremy Reis — Sat, 12 Dec 2009 03:21:14 +0000

If you’re looking to stretch dollars in your next marketing campaign, try reducing the size of the ads you purchase. You will be able to run more ads for the same money and you may find that different sized ads produce better results!

Joint Promotions

Jeremy Reis — Sat, 12 Dec 2009 03:17:26 +0000

One tip for small businesses looking to stretch their marketing dollars: find some non-competing businesses with the same target market to run joint promotions with. Offer to publicize their small business offerings to your customers if they promote your offerings. For example, if you bake wedding cakes, offer to work with a wedding photographer to promote your services.

Do Not Spam Your Customers

Jeremy Reis — Fri, 11 Dec 2009 23:21:17 +0000

It is so hard to avoid the temptation. You have a big email list at your disposal. It’s so easy to create a newsletter and click ‘send’ to the entire list. It’s so easy to send multiple times if you convince yourself your customers signed up because they’re interested in your offers. “If I send this coupon or offer out, resend to those that didn’t open, then resend again to those that didn’t click, they won’t mind. They want to get email from us, why else would they have signed up?”

Resist the temptation this holiday season. Don’t do multiple sends of the same message. Don’t run an A/B test then send out the winner and the loser. Follow best practice and respect your users, your customers. The short term gain does not outweigh the long term pain this strategy will cause.

Create a One Page Marketing Plan

Jeremy Reis — Mon, 07 Dec 2009 18:25:32 +0000

A one-page marketing plan will help you understand the marketing challenges and potential for each product or service you create. A one page marketing plan should be created for every product or service you launch, allowing you to quickly see price, promotion, place, and product in a one page format. Jerm.com has more information and a template for the one page marketing plan.

Move Your Receptionist Into Marketing

Jeremy Reis — Mon, 07 Dec 2009 13:29:23 +0000

Many companies have their receptionist report to facilities or administration. This is a huge mistake as your receptionist is often the first person your visitors talk to you, the first person a customer may speak to on the phone, or the person someone might reach when they are in need of help. Your receptionist can become the “face” of your company to many people. Move your receptionist into marketing and take advantage of a terrific opportunity to interact with your customers.

Prospecting Through Free Lunches

Jeremy Reis — Sun, 06 Dec 2009 23:31:20 +0000

Build your email list by sponsoring a business card bowl drop at a local restaurant for a free meal. This works with all sorts of sales professions from realty to IT recruiting. Many restaurants will do this for free if you promise the free meal will be purchased at their establishment.

Select a restaurant in your target area or which your target market frequents (e.g. IT professionals frequently eat at BW3s – the wings joint.)