Tips Tagged as: small business
Tips for New Business Owners
Posted on 15. Mar, 2010 by Jeremy Reis.
Entrepreneurship is both exciting and nerve-wracking. Will I close enough deals? Will I make payroll this week? Am I doing the right things right? Is the cash flow there to keep the doors open? The countless hours and hard work for your dream. There is often so much going on when you start a business [...]
Continue Reading
Offer a Premium Version
Posted on 11. Dec, 2009 by Jeremy Reis.
There are several different ways you can differentiate as a business: differentiation on price, quality, or other factors. Sometimes, your clients are looking for a premium product, a high quality version of the product or service. Competing on price is not the correct business decision – offer a premium version at a premium price if [...]
Continue Reading
Trim Your Ad Size
Posted on 11. Dec, 2009 by Jeremy Reis.
If you’re looking to stretch dollars in your next marketing campaign, try reducing the size of the ads you purchase. You will be able to run more ads for the same money and you may find that different sized ads produce better results!
Continue Reading
Joint Promotions
Posted on 11. Dec, 2009 by Jeremy Reis.
One tip for small businesses looking to stretch their marketing dollars: find some non-competing businesses with the same target market to run joint promotions with. Offer to publicize their small business offerings to your customers if they promote your offerings. For example, if you bake wedding cakes, offer to work with a wedding photographer to [...]
Continue Reading
The Small Business Advantage
Posted on 11. Dec, 2009 by Jeremy Reis.
Small businesses have tremendous and weaknesses over their bloated public-company cousins. Embrace the things that makes your business unique and special – the things that attract customers to use you over the battleship sized competitor. Too frequently, small businesses institute policies and procedures to “act” like their larger competitors. In many industries, your flexibility and [...]